The Ultimate LinkedIn Strategy: Unifying Your Team’s Voice
The vast ocean of LinkedIn can sometimes make the most resonant of brand messages seem like mere ripples. 🌊 This article outlines a LinkedIn strategy that will ensure that your brand’s voice doesn’t just echo, seen by colleagues and the same crowd of connections; but resonates loudly in the direction of your target audience. The […]
Optimise Your LinkedIn Profile: Discover These Often-Overlooked Features
The Challenge of Brand Awareness in B2B Marketing You may think your LinkedIn profile is finished when you finally write that perfect About section, publish that witty Headline (with lots of eye-catching emojis!), and find the nicest picture of yourself for your profile photo. But did you know that there are a few lesser-known aspects […]
How a Targeted LinkedIn Strategy Can Increase Brand Awareness
The Challenge of Brand Awareness in B2B Marketing As a B2B company, enhancing brand awareness in a cost-effective manner is critical, especially when your target market is largely unfamiliar with your brand. A lack of brand recognition can significantly impact your company’s ability to generate leads and impede the success of your salesforce. This article […]
When Will I See Results on my LinkedIn Profile?
We all dream of that viral posting moment – the glory when our name is finally out there on LinkedIn… Followed by the eruption of LinkedIn notifications with prospects interested in your work! But like all great things, your LinkedIn marketing strategy will take a bit of groundwork. Pitch121 wants to offer full transparency to […]
Marketing? In this Economy?
Let’s face it: when times get tough, the marketing budget is the first to be helplessly slashed. It’s understandable – marketing ROI is certainly not immediate – but is it the wisest option? Luckily, there’s still a way to make the most out of your existing marketing assets that doesn’t require big spending. Better yet, […]
How to Respond to 5 Recent LinkedIn Algorithm Changes
It’s pretty common knowledge that each of the major social media platforms – Instagram, Twitter, Facebook, and TikTok – have algorithms that dictate which content gets boosted for a bigger outreach and viewed across the platform. LinkedIn is no exception. Behind the scenes, complicated maths equations are deciding which content and which creators get the […]
How LinkedIn Live enhances social relationships
The LinkedIn Live feature has been active for over a year now and already we’ve seen so many engaging and informative streams. But how will this boost your business relationships – virtual and actual? When it comes to nurturing your network, a live video can go miles. A lot of us underestimate how our natural […]
What happens next? How to effectively nurture your clients
We can chase after prospects but once spoken to them, if they are not ready to buy just yet, they can often drop off the radar and feel unloved. Back in the day we used to call it ‘plate spinning’ – book your follow ups in as CRM tasks between the time of your call […]
25 LinkedIn Stats you need to know in 2022
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow members to establish and document networks of people they know and trust professionally. LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site, […]
Top 5 reasons why great conversations convert
Welcome to our Blog post. Here you will find a little of what we are about and what we do as a company. Our main aim is to build a good solid connection with our customer and build a good work ethic, and this in itself will lead to a successful partnership. I’m sure we […]
What do you do when you haven’t the time to nurture the relationships you are building?
When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities. You know you should have been there before but there are clients needing […]
The LinkedIn Algorithm Explained: What Kind of Content Works Best?
The Linkedin algorithm is a complicated beast and can be pretty confusing, but it’s worth understanding how it works in order to get the most out of your time on the platform. In this article, we’ll look at what kind of content works best and how to make use of that information. What is the […]
How to find your target audience on Linkedin: 3 common mistakes
LinkedIn is a great resource for sales and marketing professionals. Finding your target audience on LinkedIn is where most people start. In this blog post, we’ll review the three most common mistakes I see people making when trying to generate leads on LinkedIn. In today’s competitive sales and marketing world, standing out, being memorable, adding […]
Ditch the sales pitch – How to prospect for sales leads with conversations
How do you prospect for sales leads? When prospecting for sales leads, is your approach more ‘broadcast’, or ‘conversation’? Your sales approach is broadcast if you send out your value proposition via any channel to your target audience. Examples of broadcast prospecting are; Publishing LinkedIn posts about your company, and no-one comments. Sending sales pitches […]
7 Ways to Start a Conversation on LinkedIn which will convert
LinkedIn is a great way to generate new connections with businesses that might be interested in your product or service. However, we also understand that LinkedIn is full of sales messages. We believe in people not personas. Our approach is to build the connection first and when done right, relationships, leads and conversion will follow. […]
Account-Based Marketing (ABM) vs Marketing Automation: & how to use both with social media
Two of the most popular marketing tactics right now are account-based marketing and marketing automation. Both approaches have their own advantages and disadvantages but can be used in conjunction with each other to increase B2B lead generation rates. This article outlines what they are and what are the main differences so that you can apply […]
7 Ways to Boost Your LinkedIn Lead Generation in 2022
LinkedIn lead generation. That’s the goal right? You want to find new clients. You open LinkedIn. And then… Blank We’ve all reached that prospecting block, where clicking through LinkedIn starts to feel fruitless and sometimes even counter-productive. Lead generation on LinkedIn isn’t a cut-and-dry process. It requires a commitment to be consistent and you will […]
Why is traditional lead generation no longer effective
From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: We used to call someone up, talk about a problem that was familiar or mention something that they thought they were perhaps missing, and would agree to meet where you could (in one meeting) to build rapport, educate, convince and (if all goes […]
5 Reasons to Get Yourself on LinkedIn Creator Mode
From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: So – you’re browsing LinkedIn, and checking out some of the people behind the interesting content that’s coming up in your news feed. You click onto one profile and… whoa there, hold on! This person has hashtags and a link to their website […]
5 B2B lead nurturing strategies for agencies
One of our founders, Laura, was thrilled to feature on The Agency Collective’s blog, talking about lead nurturing strategies over 5 weeks. And for our dedicated Pitch121 audience… Here are all 5 tips to help your agency gain new and better business in 2022. The agency world is a competitive one. Even more so if […]