How LinkedIn Live enhances social relationships

The LinkedIn Live feature has been active for over a year now and already we’ve seen so many engaging and informative streams. But how will this boost your business relationships – virtual and actual? When it comes to nurturing your network, a live video can go miles. A lot of us underestimate how our natural charm can help build deeper connections. Going live is a quick and easy way to humanise you online. And… the […]

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What happens next? How to effectively nurture your clients

We can chase after prospects but once spoken to them, if they are not ready to buy just yet, they can often drop off the radar and feel unloved. Back in the day we used to call it ‘plate spinning’ – book your follow ups in as CRM tasks between the time of your call and the time they will be ready to talk business.  Put the task as ‘plate spinning’, and at milestones there […]

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25 LinkedIn Stats you need to know in 2022

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow members to establish and document networks of people they know and trust professionally. LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site, which was launched in May 2003, currently has over 300 million members from 200 countries, representing 170 industries.  Let’s take […]

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 Top 5 reasons why great conversations convert

Welcome to our Blog post. Here you will find a little of what we are about and what we do as a company. Our main aim is to build a good  solid connection with our customer and build a good work ethic, and this in itself will  lead to a successful partnership. Because it was not a generic sales message – something that stands out I’m sure we all experience generic incoming connection requests. You […]

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What do you do when you haven’t the time to nurture the relationships you are building?

When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities. You know you should have been there before but there are clients needing help, team members needing training, a board that needs a report, a dog that needs walking. They are all shouting […]

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The LinkedIn Algorithm Explained: What Kind of Content Works Best?

The Linkedin algorithm is a complicated beast and can be pretty confusing, but it’s worth understanding how it works in order to get the most out of your time on the platform. In this article, we’ll look at what kind of content works best and how to make use of that information. What is the Linkedin algorithm and how does it work? The Linkedin algorithm is a complex set of rules that decides which content […]

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How to find your target audience on Linkedin: 3 common mistakes

LinkedIn is a great resource for sales and marketing professionals. Finding your target audience on LinkedIn is where most people start. In this blog post, we’ll review the three most common mistakes I see people making when trying to generate leads on LinkedIn. In today’s competitive sales and marketing world, standing out, being memorable, adding value and building trust is more important than ever. Before you start using LinkedIn’s directory, you will need to have […]

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7 Ways to Start a Conversation on LinkedIn which will convert

LinkedIn is a great way to generate new connections with businesses that might be interested in your product or service. However, we also understand that LinkedIn is full of sales messages. We believe in people not personas. Our approach is to build the connection first and when done right, relationships, leads and conversion will follow. With this in mind, what are some of the best ways to connect with prospects on LinkedIn? We spoke to […]

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Account-Based Marketing (ABM) vs Marketing Automation: & how to use both with social media

Two of the most popular marketing tactics right now are account-based marketing and marketing automation. Both approaches have their own advantages and disadvantages but can be used in conjunction with each other to increase B2B lead generation rates. This article outlines what they are and what are the main differences so that you can apply these tactics to generate more revenue for your business. We will look at social media, email and your website. What […]

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7 Ways to Boost Your LinkedIn Lead Generation in 2022

LinkedIn lead generation. That’s the goal right? You want to find new clients. You open LinkedIn. And then… Blank We’ve all reached that prospecting block, where clicking through LinkedIn starts to feel fruitless and sometimes even counter-productive. Lead generation on LinkedIn isn’t a cut-and-dry process. It requires a commitment to be consistent and you will need to drive awareness across a variety of touch points. To help get you started, here are 7 things you […]

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Why is traditional lead generation no longer effective

From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: We used to call someone up, talk about a problem that was familiar or mention something that they thought they were perhaps missing, and would agree to meet where you could (in one meeting) to build rapport, educate, convince and (if all goes well) close a deal.  People would have a meeting because something that was said piqued their interest, nowadays, when interest […]

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5 Reasons to Get Yourself on LinkedIn Creator Mode

From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: So – you’re browsing LinkedIn, and checking out some of the people behind the interesting content that’s coming up in your news feed. You click onto one profile and… whoa there, hold on! This person has hashtags and a link to their website under the headline, and their profile picture turns out to be a video… “What’s this? And why can’t I do […]

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5 B2B lead nurturing strategies for agencies

One of our founders, Laura, was thrilled to feature on The Agency Collective’s blog, talking about lead nurturing strategies over 5 weeks. And for our dedicated Pitch121 audience… Here are all 5 tips to help your agency gain new and better business in 2022. The agency world is a competitive one. Even more so if you are targeting better-known brands with larger budgets. We’ve all been there, trying to build a relationship during the pitch, […]

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