Ditch the sales pitch – How to prospect for sales leads with conversations

How do you prospect for sales leads? When prospecting for sales leads, is your approach more ‘broadcast’, or ‘conversation’? Your sales approach is broadcast if you send out your value proposition via any channel to your target audience. Examples of broadcast prospecting are; Publishing LinkedIn posts about your company, and no-one comments. Sending sales pitches out on email or LinkedIn, and very few reply. Cold calling and quickly get the sales pitch in before they […]

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7 Ways to Boost Your LinkedIn Lead Generation in 2022

LinkedIn lead generation. That’s the goal right? You want to find new clients. You open LinkedIn. And then… Blank We’ve all reached that prospecting block, where clicking through LinkedIn starts to feel fruitless and sometimes even counter-productive. Lead generation on LinkedIn isn’t a cut-and-dry process. It requires a commitment to be consistent and you will need to drive awareness across a variety of touch points. To help get you started, here are 7 things you […]

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5 Reasons to Get Yourself on LinkedIn Creator Mode

From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: So – you’re browsing LinkedIn, and checking out some of the people behind the interesting content that’s coming up in your news feed. You click onto one profile and… whoa there, hold on! This person has hashtags and a link to their website under the headline, and their profile picture turns out to be a video… “What’s this? And why can’t I do […]

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