How to find your target audience on Linkedin: 3 common mistakes
LinkedIn is a great resource for sales and marketing professionals. Finding your target audience on LinkedIn is where most people start. In this blog post, we’ll review the three most common mistakes I see people making when trying to generate leads on LinkedIn. In today’s competitive sales and marketing world, standing out, being memorable, adding […]
Ditch the sales pitch – How to prospect for sales leads with conversations
How do you prospect for sales leads? When prospecting for sales leads, is your approach more ‘broadcast’, or ‘conversation’? Your sales approach is broadcast if you send out your value proposition via any channel to your target audience. Examples of broadcast prospecting are; Publishing LinkedIn posts about your company, and no-one comments. Sending sales pitches […]
7 Ways to Start a Conversation on LinkedIn which will convert
LinkedIn is a great way to generate new connections with businesses that might be interested in your product or service. However, we also understand that LinkedIn is full of sales messages. We believe in people not personas. Our approach is to build the connection first and when done right, relationships, leads and conversion will follow. […]
Account-Based Marketing (ABM) vs Marketing Automation: & how to use both with social media
Two of the most popular marketing tactics right now are account-based marketing and marketing automation. Both approaches have their own advantages and disadvantages but can be used in conjunction with each other to increase B2B lead generation rates. This article outlines what they are and what are the main differences so that you can apply […]
7 Ways to Boost Your LinkedIn Lead Generation in 2022
LinkedIn lead generation. That’s the goal right? You want to find new clients. You open LinkedIn. And then… Blank We’ve all reached that prospecting block, where clicking through LinkedIn starts to feel fruitless and sometimes even counter-productive. Lead generation on LinkedIn isn’t a cut-and-dry process. It requires a commitment to be consistent and you will […]
Why is traditional lead generation no longer effective
From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: We used to call someone up, talk about a problem that was familiar or mention something that they thought they were perhaps missing, and would agree to meet where you could (in one meeting) to build rapport, educate, convince and (if all goes […]
5 Reasons to Get Yourself on LinkedIn Creator Mode
From the desk of Laura Hannan, our Co-Founder and resident LinkedIn expert: So – you’re browsing LinkedIn, and checking out some of the people behind the interesting content that’s coming up in your news feed. You click onto one profile and… whoa there, hold on! This person has hashtags and a link to their website […]
5 B2B lead nurturing strategies for agencies
One of our founders, Laura, was thrilled to feature on The Agency Collective’s blog, talking about lead nurturing strategies over 5 weeks. And for our dedicated Pitch121 audience… Here are all 5 tips to help your agency gain new and better business in 2022. The agency world is a competitive one. Even more so if […]
