ABM on LinkedIn: Are We Getting Personal Enough?
ABM on LinkedIn: Are We Getting Personal Enough? Account-Based Marketing (ABM) is all the rage in B2B Marketing circles, especially for companies with long, complex sales cycles like those in tech. Yet despite all the talk of hyper-targeted advertising, it’s easy to overlook the single most important aspect of LinkedIn: people. If your ABM campaign […]
AI Gatekeepers: How They’re Changing Outbound Sales Forever”
AI Gatekeepers: How They’re Changing Outbound Sales Forever AI is changing the way we work. It’s revolutionizing industries, streamlining workflows, and reshaping communication. But here’s the question: where does this leave outbound sales? Picture this: your carefully crafted outreach email lands in the inbox of your target prospect but never reaches them. Instead, an AI […]
Power up: How personal branding on LinkedIn can take you to the next level
Power up: How personal branding on LinkedIn can take you to the next level A solid personal brand isn’t a bonus; it’s a necessity. On LinkedIn, your brand can be the key to expanding professional networking, creating new opportunities, and establishing yourself as a thought leader. What defines a personal brand? As branding expert Sapna […]
Take your Strategy beyond your Company Page with Profile-Based Marketing
Take your Strategy beyond your Company Page with Profile-Based Marketing We all know how good LinkedIn is for B2B marketing, but relying solely on a company page can limit your reach and impact. A company page is just one page on LinkedIn. It can’t do all the heavy lifting on its own. To unlock the […]
How much marketing budget should be spent on LinkedIn?
How Much Should You Spend on LinkedIn? | 2025 Budget Guide LinkedIn is one of the most powerful tools for B2B marketers. It connects you directly with decision-makers, builds your brand’s authority, and generates leads. But when planning your LinkedIn budget, ads are just one piece of the puzzle. To make the most of this […]
Personal Profiles for ABM: A LinkedIn Marketing Guide – LinkedIn Live Recap
The Ultimate LinkedIn Marketing Guide: Using Personal Profiles for ABM and Sales LinkedIn is a powerful tool for professionals and businesses. It provides unique opportunities for personal branding, networking, B2B sales and much more.. In a LinkedIn Live, Jack Rowland, Senior Account Manager at Pitch121, and Founder Laura Hannan share their top strategies for leveraging […]
10 ways to close complex deals with 10+ decision makers – LinkedIn Live Recap
10 ways to complex deals with 10+ decision makers Founder Laura Hannan welcomed Janice B Gordon to her LinkedIn Live to discuss the challenge of selling your solution when up to 20 stakeholders are involved in the decision making process. Here’s 10 key takeaways on how you can close those complex deals! 1. Map the […]
M&A Brand Strategies: Successful Post-Merger Integration and Marketing
M&A Brand Strategies for Smooth Post-Merger Integration and Marketing Success Mergers and acquisitions (M&As) signal growth and success. They can also present a lot of challenges, for a lot of people – and the marketing department is no exception. A successful M&A brand strategy must combine the treasured values of the legacy brands with the […]
Is Your Sales Team Using Your LinkedIn Sales Navigator Investment?
Is Your Sales Team Using Your LinkedIn Sales Navigator Investment? Maximize Your LinkedIn Sales Navigator ROI: Tips for Sales Teams to Boost Engagement and Track Success LinkedIn Sales Navigator (aka Sales Nav) is an essential tool for modern sales teams, offering deeper engagement opportunities to potential leads at your target accounts. Typically, we see Sales […]
