LinkedIn is a powerful tool for professionals and businesses. It provides unique opportunities for personal branding, networking, B2B sales and much more..
In a LinkedIn Live, Jack Rowland, Senior Account Manager at Pitch121, and Founder Laura Hannan share their top strategies for leveraging LinkedIn perosnal profiles, focusing on Account-Based Marketing (ABM).
Many users jump into LinkedIn with good intentions, such as posting content or sending connection requests, but success on the platform requires a well-thought-out strategy.
While company pages are essential for branding, personal profiles carry much more weight when it comes to creating genuine connections.
Individuals are more likely to engage with other professionals rather than with faceless brands, making personal profiles a critical element in any LinkedIn strategy.
For smaller businesses, balancing efforts between personal profiles and company pages can be challenging but in this case the personal profiles are even more essential.
Fundamental LinkedIn Activities
To succeed on LinkedIn, consistent posting and engagement are key. Commenting on and sharing others’ content is just as important as creating your own. You can certainly attract more people to land on your profile when you comment strategically.
Meaningful engagement opens doors for new connections, keeps you visible in the algorithm, and builds your credibility. Tracking success through metrics, like connection acceptance rates, allows you to refine your approach.
You’ll get the best results if you are;
One of the most effective ways to connect with high-level decision-makers isn’t to target them directly but rather connect with their colleagues first. This “land and expand” approach broadens your second-degree network and increases your chances of getting noticed by the entire team, including key decision-makers like COOs or CEOs. Once you’ve established common ground within the company, your likelihood of getting noticed by top-tier executives increases..
A well-coordinated approach across departments, like marketing and sales, product and operations, senior execs to interns, can significantly boost your LinkedIn success.
Senior executives often have higher connection acceptance rates, so at Pitch121 we use a “cross-connecting” strategy. If senior leaders connect first with a prospect, followed by salespeople, it increases the chances of getting the entire team noticed.
While InMails can be valuable for event invitations or survey participation, they’re less effective for direct sales outreach. Instead, they can be strategically used to follow up on connection requests with personalised messages. Avoid coming across as too sales-focused; engage on common ground to build rapport first. Organic inbox conversations often yield better results than overtly promotional InMails.
LinkedIn should be a key part of a larger marketing ecosystem rather than a standalone tool. Aligning your LinkedIn activities with overall marketing efforts ensures a cohesive strategy that advances your business goals.
By focusing on personal profiles, engaging meaningfully, collaborating across teams, and using InMails effectively, you can unlock LinkedIn’s full potential for personal branding, networking, and business development.
Start optimizing your personal profile today and transform your connections into lasting business success.
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