From Awareness to Acquisition: Fixing the ABM Gap

The mid-funnel is the make-or-break moment.

You’ve done the hard work—your target accounts know who you are. But now they’re stuck in the middle. Engagement plateaus. Sales slow down. And your ABM programme? It quietly underperforms.

ABM isn’t just about reach. It’s about resonance. And the mid-funnel is where most strategies fall flat.

We help SaaS companies’ marketing teams transform 6Sense intent signals into interest in your company and solutions. We create in-depth content your buyers need to make a decision, hand-delivered through your team’s LinkedIn connections, and track every view and click in your CRM—so you see a straight line from content to closed deals.

Powering Account-Based Marketing for

What We’ve Learned from Marketing Leaders

In our conversations with ABM trailblazers across the SaaS space, three themes keep coming up:

Brand is buying insurance

Buyers don’t convert because of features—they convert because they trust your brand.

“If they don’t feel who we are, they’ll never believe we can solve their problem.”

The mid-funnel is a void

Hospitality audiences are large, diverse, and hard to keep warm. Content dries up. Engagement cools.

“They know our name. Now what?”

Conversations build conversion

Static nurture flows don’t move accounts. Real-time insights, memorable experiences, and aligned sales handoffs do.

“We don’t just need leads—we need momentum.”

How we help you fix the funnel

We are content and LinkedIn experts. We know ABM strategy, and we fill the gaps in your ABM execution to help you:

Create brand advocates

We build your brand by activating your expert colleagues on LinkedIn.

Nurture the wider buying group

Engage operators, HR leaders, and finance teams with role-specific content that speaks their language. And don’t forget the influencers!

Account-based reports

Collate LinkedIn data to highlight when accounts are warmed up for sales follow up.

Help sales open doors

We know that when you have a strong brand, it is a door opener for sales.

How It Works: ABM that’s built for hospitality SaaS platforms

Our content and LinkedIn model helps you:

Easily build the right mid-funnel content

ROI calculators, customer stories, LinkedIn carousels, and frontline engagement content tailored to each audience type.

Target not only prospects but lapsed and existing clients

ABM is often overlooked when it comes to lapsed and existing clients but its value goes beyond just prospecting

Build trust in many

Peer-to-peer content ‘lands’ so we look at your audience ecosystem and develop multi-author content.

Track true influence on revenue

Our model lets you prove how content investment translates into real opportunities and sales conversations.

Ready to turn interest into pipeline?

Don’t let your best-fit accounts stall in the middle of the funnel.