Execute Your ABM Strategy on LinkedIn

with Profile-Based Marketing

Accelerate sales from Account-Based Marketing by engaging stakeholders from key accounts through personal connections. Your senior executives and subject matter experts share your ABM content, and our algorithmic techniques ensure it’s seen by decision-makers.

Execute Your ABM Strategy on LinkedIn

Powering Account-Based Marketing for

Medtronic
MHA-Logo
paycomplete
Hyland
Scale-Your-Sales-Logo
GoldenSource

Tired of ABM Falling Flat with Sales?

Most ABM campaigns struggle when it comes to sales execution:

  • Salespeople’s posts don’t gain traction
  • They struggle to connect with the wider buying group
  • You rely heavily on advertising to reach key accounts

At Pitch121, we warm up your target accounts before sales outreach begins. By the time your sales team connects, prospects are more likely to accept and respond.

How to Make ABM Work on LinkedIn

Drive engagement with key accounts using our three-part Profile-Based Marketing strategy.

Executive Advocacy​

Executive Advocasy

Your executives and subject matter experts are your strongest brand asset on LinkedIn. Simply asking them to be active, or posting on their behalf, is not enough.

We coordinate their activities so that company and personal messaging blend seamlessly into engaging posts. Combined with a careful connecting and nurturing strategy, these posts reach your target audience when it matters most.

Why it works:

  • Personal profiles generate 561% more reach than company pages
  • Organic activity from people is trusted more than brand communications or ads
  • Pitch121’s algorithmic approach points the posts directly at your ABM audience

Multi-Threaded Engagement

Pitch121 connects your executives and subject matter experts with peers, influencers, and decision-makers at your key accounts. Over time, more stakeholders engage with a broader set of your team.

Once there’s critical mass of awareness and responsiveness, your sales team steps in to open and close the opportunities.

Why it works:

  • 2.5x higher connection rates through ‘cross-connecting’
  • 35% higher response rates with pre-warmed leads
  • 20–25% of LinkedIn conversations turn into booked meetings

 

Multi-Threaded Engagement
Pipeline Acceleration

Pipeline Acceleration

LinkedIn is more than a brand-building tool.  Done right, it increases pipeline velocity.

We align your content and connections with sales goals, tracking intent so your team can follow up at just the right time. We also train sales teams to leverage executive-level connections with decision-makers to keep deals moving forward. Multi-threaded deals can close 20% to 40% faster.

Why it works:

  • Senior executives are 5x more likely to respond to a peer-level outreach than to a direct sales approach
  • 15% of decision-makers change jobs every year—multi-threading prevents deals from walking out the door
  • When executives from both sides collaborate, decisions happen more quickly and with greater buy-in

How It Works

Cold InMails get 3–5% response rates. Pitch121’s pre-warmed ABM approach achieves 30–40%.

Build Trust

Establish relationships with multiple stakeholders across your organization.

Spark Conversations

Stakeholders are already familiar with your brand, creating immediate goodwill.

Smart Outreach

Ditch the volume game—use a strategic, two-tier approach that prioritizes quality over quantity.

Close Deals

Convert LinkedIn brand awareness into real opportunities that open and close faster.

Why Pitch121?

Pitch121 specialises in Profile-Based Marketing, activating your employees to make ABM work on LinkedIn. From building up profiles to optimizing connection acceptance rates, our data-led approach attracts your target accounts to your team.

If you want LinkedIn to power your Account-Based Marketing, let our specialists support your team.

Ready to Make ABM Work on LinkedIn?

Engage your key accounts, build meaningful relationships, and accelerate sales with our proven Profile-Based Marketing strategy.