Explore how Pitch121 increased total post impressions by 494% by aligning personal and professional passions in a successful LinkedIn content strategy.
Pitch121 helped Bis Henderson to tap into their target markets through strategic industry connections, positioning their content in front of the right people and preparing prospects for future sales.
In 3 months, Pitch121 secured:
SSI score increase
More profile viewers
More connections
Bis Henderson Group is an experienced provider of logistics and supply chain solutions. They are dedicated to delivering future-fit solutions that provide maximum value to our clients. Their team has decades of experience and a wide range of expertise, and they work seamlessly across divisions to deliver productive results for their clients.
Pitch121 targeted FANs based on industries Bis Henderson wanted to key into. This included breweries, supermarkets, pharmaceuticals - any industry that needs a solid supply chain solution.
Our outreach program targeted 400+ potential clients for Bis Henderson. 140 of those FANs responded to our outreach and 12% of respondents agreed to a meeting.
We produced content that was aligned with personal and professional goals. Our writers created a blend of branded and personal content that resonated with their LinkedIn network to drive engagement.
We did outreach through both a LinkedIn and an email marketing campaign. In our email campaign, 39% of emails were opened and 5% responded to our outreach.
Bis Henderson recognized the need to enhance their online presence on LinkedIn to better connect with their target audience. They had a company page, but their top-level employees weren’t active in promoting the brand on LinkedIn, which hindered their ability to establish a human-to-human connection with their prospects. This also meant that their collective knowledge and experience as an organization was not being effectively leveraged on LinkedIn. Together with Pitch121, Bis Henderson embarked on a strategic initiative to improve their LinkedIn presence and maximize the potential of their team’s expertise.
New Followers
Joined Barrie’s Network
Conversations Started
Of conversations resulted in meetings
Pitch121 facilitated strategic connections for Bis Henderson with key industry players, which enabled the organization to effectively target their desired markets. Prior to engaging our services, these key decision-makers had been perceived as inaccessible.
As a result of the successful consulting engagement with Pitch121, Bis Henderson expanded the scope of our partnership to encompass other areas of the business. This included the development of individual profiles for key team members, including Barrie Javens for Consulting, Leigh Anderson for Recruitment, and Steve Purvis for Space, across the organization’s three main business units.
Response rate
Acceptance Rate
Average Impressions
Working with Pitch121 has provided a structured and professional approach to our LinkedIn marketing and targeting campaigns with tangible results in place. The genuine care and attention to detail is critical, and it feels like Pitch 121 are a natural extension to our Marketing team. A positive experience and a joy to work with!
- Barrie Javens, Chief Commercial Officer at Bis Henderson Group
New Connections
Conversations/Meeting Rate
Meetings with big names in targeted industries
Pitch121 implemented a strategic approach to connect Barrie Javens with 454 potential clients in his desired industry. We ensured that the content the team produced for Barrie reached the most relevant and valuable audience, which led to organic connections and opportunities for Bis Henderson. As a result, Bis Henderson was able to gain access to previously unattainable segments of the industry and increase visibility.
