From Connection to Pipeline: Personal Profiles in Account-Based Marketing (ABM)
From Connection Request to Pipeline: How Personal Profiles Accelerate ABM When we talk about Account-Based Marketing (ABM) on LinkedIn, we often focus on identifying the right decision-makers, crafting the perfect advertising strategy. When we talk about the organic person-to-person approach, we consider the outreach message, choose between free vs. premium LinkedIn features, and post your […]
Boosting Your ABM LinkedIn Strategy with Profile-Based Marketing
The Ultimate Guide to Boosting Your ABM LinkedIn Strategy with Profile-Based Marketing Account-based marketing (ABM) is a strategy for driving revenue by targeting high-value accounts. A strong ABM LinkedIn Strategy goes beyond targeted advertising. Profile-Based Marketing (PBM) offers a powerful, complementary approach that many marketers underestimate or overlook. By leveraging individual profiles’ organic reach and […]
