From Connection to Pipeline: Personal Profiles in Account-Based Marketing (ABM)
From Connection Request to Pipeline: How Personal Profiles Accelerate ABM When we talk about Account-Based Marketing (ABM) on LinkedIn, we often focus on identifying the right decision-makers, crafting the perfect advertising strategy. When we talk about the organic person-to-person approach, we consider the outreach message, choose between free vs. premium LinkedIn features, and post your […]
Boosting Your ABM LinkedIn Strategy with Profile-Based Marketing
The Ultimate Guide to Boosting Your ABM LinkedIn Strategy with Profile-Based Marketing Account-based marketing (ABM) is a strategy for driving revenue by targeting high-value accounts. A strong ABM LinkedIn Strategy goes beyond targeted advertising. Profile-Based Marketing (PBM) offers a powerful, complementary approach that many marketers underestimate or overlook. By leveraging individual profiles’ organic reach and […]
Your LinkedIn Strategy Using AI
LinkedIn and AI – A LinkedIn Live Test of new tools New AI tools are launched every week that can open up opportunities to enhance your LinkedIn presence. When Google’s NotebookLM was launched, Ursula and I decided to have some fun with it on our LinkedIn Live, Your LinkedIn Strategy Using AI. Here’s my key […]
LinkedIn Brand Awareness Metrics
Tracking Brand Awareness Metrics on LinkedIn Many companies use LinkedIn to improve brand awareness metrics, showcasing their products, team expertise, and overall brand presence. If you rely on colleagues to amplify your reach, tracking success requires looking beyond Company Page metrics for a more complete picture. Your LinkedIn brand awareness metrics should also include insights […]
Sales Navigator vs. Free LinkedIn: Where’s the Real ROI?
Sales Navigator vs. Free LinkedIn: Where’s the Real ROI? One question pops up again and again when we talk about LinkedIn outreach: Do I really need to upgrade to Sales Navigator? Many of us in B2B Tech marketing or sales wonder if the extra features of Sales Navigator truly justify the expense especially if we’re […]
Mastering LinkedIn Sales Navigator
Supercharge Your Lead Generation: Mastering LinkedIn Sales Navigator So many people I speak to are using Sales Navigator like a glorified phone book, but it’s capable of so much more! Here are 10 actionable LinkedIn tips to transform your B2B Lead Generation using this powerful tool. 1. Look deeper It’s a common misconception that Sales […]
Future proof your marketing – Three steps to using AI in business
Future proof your marketing – Three steps to using AI in business Thanks to Kerry Robinson of Waterfield Tech for an enlightening LinkedIn Live discussion about AI marketing and business. This fast-moving subject is essential for staying competitive. Here are my takeaways from our chat—what you and your business should consider now, next, and in […]
ABM on LinkedIn: Are We Getting Personal Enough?
ABM on LinkedIn: Are We Getting Personal Enough? Account-Based Marketing (ABM) is all the rage in B2B Marketing circles, especially for companies with long, complex sales cycles like those in tech. Yet despite all the talk of hyper-targeted advertising, it’s easy to overlook the single most important aspect of LinkedIn: people. If your ABM campaign […]
AI Gatekeepers: How They’re Changing Outbound Sales Forever”
AI Gatekeepers: How They’re Changing Outbound Sales Forever AI is changing the way we work. It’s revolutionizing industries, streamlining workflows, and reshaping communication. But here’s the question: where does this leave outbound sales? Picture this: your carefully crafted outreach email lands in the inbox of your target prospect but never reaches them. Instead, an AI […]
