When Lead Nurturing Meets ABM
When Lead Nurturing Meets ABM: A Perfect Match for B2B Growth Two powerful strategies continue to demonstrate exceptional results when properly executed: personalised lead nurturing and account-based marketing (ABM). What happens when you combine these approaches? At Pitch121, our research and client work reveals that this integration creates a multiplier effect that significantly outperforms either […]
LinkedIn Profile Optimisation for B2B Marketing
Getting the Most Out of LinkedIn’s New(ish) Features: A Marketer’s Perspective LinkedIn continues to evolve with powerful features that present fresh opportunities for B2B marketers and sales professionals. At Pitch121, our research shows that these updates aren’t just cosmetic or optional—they’re reshaping how high-performing organisations approach LinkedIn profile optimisation for B2B marketing. From enhanced content […]
LinkedIn Outreach Insights from Pitch121’s New Handbook
Lessons from the Front Lines: Early Findings from Our LinkedIn Outreach Handbook At Pitch121, we’ve been busy testing, measuring, and refining LinkedIn outreach strategies for our clients across various B2B sectors. As we prepare to launch our comprehensive LinkedIn Outreach Handbook, we wanted to share a glimpse into one of the most intriguing questions we’ve […]
Lead Nurturing on LinkedIn: Engage Before You Connect
Nurturing Like a Pro: Why Engaging Before Connecting Matters The way we connect on LinkedIn has become increasingly important as so many people reject connection requests. Our research at Pitch121 has uncovered a critical truth that many professionals overlook: lead nurturing specifically, engaging before connecting dramatically increases your success rate. This insight isn’t just anecdotal, it’s […]
Sales Navigator Versus Apollo
Sales Navigator Versus Apollo: Which Platform is right for your LinkedIn Sales Strategy? Are you considering upgrading to LinkedIn Sales Navigator or perhaps using a third-party platform like Apollo? In my recent LinkedIn Live, I addressed this Sales Navigator versus Apollo dilemma. Let’s break down their differences and see which tool best suits your sales […]
LinkedIn Content Engine
Behind the Scenes: Building a Scalable LinkedIn Content Engine We’ve spent the last few articles exploring how Account-Based Marketing (ABM) can thrive on LinkedIn. From personalisation debates to premium vs. free account choices, and from transitioning new connections into pipeline opportunities, we’ve uncovered just how much human touch matters in driving relationships forward. However, there’s […]
From Connection to Pipeline: Personal Profiles in Account-Based Marketing (ABM)
From Connection Request to Pipeline: How Personal Profiles Accelerate ABM When we talk about Account-Based Marketing (ABM) on LinkedIn, we often focus on identifying the right decision-makers, crafting the perfect advertising strategy. When we talk about the organic person-to-person approach, we consider the outreach message, choose between free vs. premium LinkedIn features, and post your […]
Boosting Your ABM LinkedIn Strategy with Profile-Based Marketing
The Ultimate Guide to Boosting Your ABM LinkedIn Strategy with Profile-Based Marketing Account-based marketing (ABM) is a strategy for driving revenue by targeting high-value accounts. A strong ABM LinkedIn Strategy goes beyond targeted advertising. Profile-Based Marketing (PBM) offers a powerful, complementary approach that many marketers underestimate or overlook. By leveraging individual profiles’ organic reach and […]
Your LinkedIn Strategy Using AI
LinkedIn and AI – A LinkedIn Live Test of new tools New AI tools are launched every week that can open up opportunities to enhance your LinkedIn presence. When Google’s NotebookLM was launched, Ursula and I decided to have some fun with it on our LinkedIn Live, Your LinkedIn Strategy Using AI. Here’s my key […]
