Personal Profiles for ABM: A LinkedIn Marketing Guide – LinkedIn Live Recap
The Ultimate LinkedIn Marketing Guide: Using Personal Profiles for ABM and Sales LinkedIn is a powerful tool for professionals and businesses. It provides unique opportunities for personal branding, networking, B2B sales and much more.. In a LinkedIn Live, Jack Rowland, Senior Account Manager at Pitch121, and Founder Laura Hannan share their top strategies for leveraging […]
10 ways to close complex deals with 10+ decision makers – LinkedIn Live Recap
10 ways to complex deals with 10+ decision makers Founder Laura Hannan welcomed Janice B Gordon to her LinkedIn Live to discuss the challenge of selling your solution when up to 20 stakeholders are involved in the decision making process. Here’s 10 key takeaways on how you can close those complex deals! 1. Map the […]
M&A Brand Strategies: Successful Post-Merger Integration and Marketing
M&A Brand Strategies for Smooth Post-Merger Integration and Marketing Success Mergers and acquisitions (M&As) signal growth and success. They can also present a lot of challenges, for a lot of people – and the marketing department is no exception. A successful M&A brand strategy must combine the treasured values of the legacy brands with the […]
Is Your Sales Team Using Your LinkedIn Sales Navigator Investment?
Is Your Sales Team Using Your LinkedIn Sales Navigator Investment? Maximize Your LinkedIn Sales Navigator ROI: Tips for Sales Teams to Boost Engagement and Track Success LinkedIn Sales Navigator (aka Sales Nav) is an essential tool for modern sales teams, offering deeper engagement opportunities to potential leads at your target accounts. Typically, we see Sales […]
How to Use Sales Navigator to Boost Your Lead Nurturing Efforts on LinkedIn
How to Use Sales Navigator to Boost Your Lead Nurturing Efforts on LinkedIn Why Lead Nurturing on LinkedIn is Essential in Today’s Competitive Market When marketing budgets shrink, buyer behaviour changes, and competition becomes fiercer than ever. Keeping your leads warm on LinkedIn has become crucial for businesses today. But how do you make sure […]
The Importance of Social Influence Over Social Selling
Why Social Influence is Outpacing Social Selling for B2B Success How building trust and credibility through social influence is driving B2B success The Shift from Social Selling to Social Influence Traditional sales methods are evolving. A significant shift is happening from social selling to a broader strategy of building social influence. While social selling focuses […]
The Ultimate LinkedIn Strategy: Unifying Your Team’s Voice
The Ultimate LinkedIn Strategy: Unifying Your Team’s Voice The vast ocean of LinkedIn can sometimes make the most resonant of brand messages seem like mere ripples. 🌊 This article outlines a LinkedIn strategy that will ensure that your brand’s voice doesn’t just echo, seen by colleagues and the same crowd of connections; but resonates loudly […]
Optimise Your LinkedIn Profile: Discover These Often-Overlooked Features
The Challenge of Brand Awareness in B2B Marketing You may think your LinkedIn profile is finished when you finally write that perfect About section, publish that witty Headline (with lots of eye-catching emojis!), and find the nicest picture of yourself for your profile photo. But did you know that there are a few lesser-known aspects […]
How a Targeted LinkedIn Strategy Can Increase Brand Awareness
The Challenge of Brand Awareness in B2B Marketing As a B2B company, enhancing brand awareness in a cost-effective manner is critical, especially when your target market is largely unfamiliar with your brand. A lack of brand recognition can significantly impact your company’s ability to generate leads and impede the success of your salesforce. This article […]
