So, you’ve used AI to build a fantastic list of high-growth accounts. But in the world of Account-Based Marketing (ABM), knowing who to target is just the starting block. The real question is: how do you engage them in a way that truly matters?
The difference between a successful ABM campaign and generic outreach is deep strategic intelligence. However, manually researching each account to this level is a time-consuming task that can significantly slow down your entire sales cycle.
At Pitch121, we see AI as the key to unlocking this intelligence at scale.
Our innovative team utilises AI not only for prospecting, but also for building a deep understanding that fuels every conversation and piece of content we deploy for our clients on LinkedIn.
Here are three practical hacks we use to turn a target list into a strategic action plan.
This is a perfect example of the creative thinking from our team.
We developed this method to look beyond the surface. By analysing the skills, software, and roles a company is hiring for (both past and present), we can accurately map their tech stack, pinpoint their strategic priorities, and even gauge the maturity of their marketing team.
This isn’t just data entry; it’s about asking the right questions to uncover strategic gold.
An AI assistant can rapidly process dozens of job descriptions to answer critical questions like: “Are they building a team around HubSpot or Marketo?” or “Does their recent hiring push for ‘Partner Marketing Managers’ signal a new go-to-market strategy?”
To truly scale this deep research, the next step is using AI to synthesise it into an actionable plan.
To achieve this, the Pitch121 team has developed custom AI tools that transform hours of research into a comprehensive strategic blueprint in minutes.
This doesn’t just save time; it ensures a consistent, high-quality strategy for every single target account. These AI-generated plans become the direct source for the entire campaign, providing personalised messaging angles, content themes for LinkedIn, and targeted outreach sequences. It’s the engine for creating personalisation at scale.
You have a strategic plan, but how do you nail the tone and messaging that truly resonates?
By feeding an AI model a target’s recent blog posts, press releases, or the LinkedIn articles of their key executives, you can get an instant analysis of their communication style, core themes, and the specific language they use. This is your starting point.
Don’t forget the findings from Pitch121 research report, ‘Get Connected on LinkedIn’. Use AI insights to inform your message, not to replace your unique voice.
Our data analysis from the report, which examined thousands of LinkedIn connections, revealed key points for successful outreach.
The AI provides the ‘what’ – the relevant topics and tone – but it’s your authentic human input, guided by these proven principles, that builds the trust leading to real conversations.
This level of deep insight is most potent when applied to Profile-Based Marketing, a speciality of ours at Pitch121.
LinkedIn is unique because it’s the only platform where you can see the entire professional context of the buying committee, including their roles, connections, topics of discussion, and areas of interest.
All the intelligence gathered from the AI hacks is the fuel needed to start relevant, timely, and valuable conversations with the right people, right where they are most professionally active.
AI provides incredible strategic intelligence, but it takes an experienced human team to translate that intelligence into trust, relationships, and revenue. The future of successful ABM lies in this powerful combination: pioneering AI-driven research and expert execution on LinkedIn.
If you would like your ABM strategy to be supported by our fantastic team at Pitch121, get in touch to find out more.
Because in enterprise B2B sales, relationships aren’t just important—they’re everything. And relationships happen between people, not companies.
See what actually works to spark real conversations on LinkedIn—backed by data, not guesswork.
👉 No download. Just insights.
