New AI tools are launched every week that can open up opportunities to enhance your LinkedIn presence. When Google’s NotebookLM was launched, Ursula and I decided to have some fun with it on our LinkedIn Live, Your LinkedIn Strategy Using AI.
Here’s my key takeaways from our Live experiment:
Your LinkedIn profile is your digital first impression, and ensuring it aligns with your professional goals is a key step. I like to use ChatGPT or Perplexity to analyse my or a client’s digital footprint across the web.
If you can find discrepancies between how you want to be presented and what others may see before, then you can head to the sources and update them.
A key source is, of course, LinkedIn. Fine-tune your LinkedIn profile by highlighting strengths and expertise and be known for the things you want to be known for.
ACTION: Search for your company and you. Are you happy with what you read?
Now, tell AI to be your ideal target customer. What do they think you can help them with?
We all experience moments of what I call “spaghetti-like thinking” – when ideas are messy and complicated, and we struggle to articulate them clearly. I’m probably not the only one with this problem!
AI writing tools like Claude help untangle these thoughts and distil them into impactful messaging. Use AI tools to analyse your text for clarity and coherence, refine your language, structure your arguments, and ensure your LinkedIn posts, messages, and articles hit the mark.
AI can be a helpful writing coach!
We all know that content matters, and more than that – it’s a never-ending task! AI tools help you repurpose and adapt your content for different channels, audiences, and formats. A well-written blog post, for example, can be transformed into an engaging infographic, a concise podcast episode, or a series of impactful LinkedIn updates.
Using Google’s Notebook LM, we generated a podcast from a newsletter.
During our LinkedIn Live we started playing the podcast.
Our two AI voices were discussing my newsletter and putting some commentary around that. This freed my colleague Ursula and I to get into the comments on LinkedIn and chat with the live audience there.
It was a completely different dynamic. The podcast hosts conversationally shared our content while we got involved in the real and live comments on the event page.
In this case, it was clearly AI, but you can see how I incorporated a ‘human touch’. That’s an important point: AI is a tool, not a substitute for ‘you’. Keep your content unique and engaging by adding your spin.
It is challenging to cover this topic without addressing the advancements made by Sales Navigator.
For sales professionals, LinkedIn Sales Navigator is an indispensable tool. With AI, it is becoming ever more powerful.
AI provides strategic goals and a competitor view of the companies you are researching on the platform. It is interesting to see the insights only LinkedIn would know about headcount changes and what this might tell us about their business strategy.
🚀 Want to maximise Sales Navigator? Read our blog: Supercharge Your Lead Generation: Mastering LinkedIn Sales Navigator
Personalisation is essential for standing out and forging genuine connections in a world saturated with generic messaging. AI tools like CrystalKnows or Behavely.ai offer profile-based insights, helping you craft messages that resonate with your prospects.
By understanding their preferences, communication styles, and areas of interest, you can tailor your approach for maximum impact. Whether adjusting your tone or aligning your message with their specific needs, AI helps you make every interaction feel genuine and tailored.
By embracing AI’s potential, you can unlock a world of possibilities on LinkedIn. Transform your strategy, expand your reach, and achieve greater success. The future of professional networking is here, and AI powers.
