Learn how Pitch121’s tailored approach landed regular meetings with some of the biggest names in retail such as Nike, GANT, Ralph Lauren, and Burberry.
Pitch121 found, reached out to, and engaged hundreds of decision-makers in K3’s retail market including Microsoft’s senior leaders using Director Global Microsoft Alliance, Tony’s profile as a means of drawing them into a conversation. In 3 months we secured:
Meetings
New Connections
Response Rate
K3 enables forward-thinking brands to unlock enduring value and trust from an innovative Retail Technology software that blends its own IP with third-party products to create platforms that are truly transformative. Pitch121’s challenge was to improve and heighten K3’s presence amongst the Microsoft Senior Leadership team.
A combination of LinkedIn expertise, technology, and a rigorous eye for detail meant we only targeted the retail industry along with Microsoft senior directors/managers.
Once we made contact, we engaged on a bespoke, 1-to-1 basis, nurturing and building out the relationship between Tony and key contacts.
Our collaboration led to positioning Tony’s profile in the retail market, whilst highlighting the benefit of the K3-Microsoft partnership.
Pitch121’s tailored approach to creating conversations that convert exceeded Tony’s expectations by delivering 150,000 views on his LinkedIn posts in a 5 month period along with landing 42 meetings with big retail brands.
K3 had a partnership with Microsoft already, in order to realise the benefit of the partnership, Tony needed the K3 Account Managers to be very clear on how they could jointly sell K3 solutions into their retail accounts.
Ideal Fans Identified
Joined Tony’s Network
Constructive Conversations
Of conversations resulted in meetings
One of the key factors in K3’s success over the three-month period with Tony’s profile has been positioning their clients’ accounts as trusted advisors through different sources (partnerships, events, retail). Pitch121 are really pleased to be considered an integrated part of K3’s marketing strategy by providing a bolstered number of meetings and fantastic copywriting skills.
Response rate
Increase in Profile Views
Acceptance Rate
We’ve been working with Pitch121 for 18 months and their work continues to be an integrated part of our marketing strategy.
- Tony Bryant, Director, Microsoft Global Alliance, K3
Meetings with Ideal Prospects
Conversations/Meeting Rate
Meetings with big names in the retail industry
This mammoth task paid off big time. Over the three-month period this case study covers, we expanded Tony’s LinkedIn network by 540 – all of whom were ideal target Fans for K3’s retail software.
Our unique approach – creating familiarity before contact and then using skilled social media copywriters to engage on LinkedIn “as” Tony – meant that 158 of those new connections had a conversation with her. 42 of those, in turn, converted into meetings with some of the biggest names in retail (Nike, GANT, Ralph Lauren) and created tangible results based on our profile based marketing technique!
