15
Profiles Managed
15x
Improved Reach
63,000
Followers
4 Million
Impressions
INDUSTRY
Software
REGION
North America
COMPANY SIZE
200-500
PITCH121 HELPED WITH
Brand Visibility
Executive Advocacy
Organic Growth
Moody’s, a global leader in data, intelligence and analytical tools, turned to Pitch121 to elevate the visibility of their compliance and risk management solutions. Through a tailored executive advocacy programme, Moody’s achieved over 4 million LinkedIn impressions over a 2 year period, significantly increasing both brand visibility and audience engagement.
Following key acquisitions in the KYC (Know Your Customer) space, Moody’s needed to expand market perceptions of Moody’s as a credit ratings agency and build awareness of its solutions in compliance and third-party risk management.
With a diverse global portfolio, its corporate LinkedIn pages had to accommodate content from multiple business units aimed at various audiences. The existing audience mix—including candidates, competitors, and financial services —was only partially aligned with its risk and compliance target market.
Moody’s needed a more focused and effective way to reach the right stakeholders and support its sales teams.
Moody’s partnered with Pitch121 to launch a strategic LinkedIn programme centred on business leaders and Industry Practice Leads (IPLs)—the experts voicing Moody’s opinions and thought leadership in the area of risk and compliance.
By leveraging 15 personal profiles, each aligned with specific areas of expertise, Pitch121 amplified content that highlighted Moody’s compliance and third-party risk capabilities.
Through Pitch121’s “done-for-you” profile management service, each profile was optimised and consistently active on LinkedIn, driving relevant engagement.
The cross-connecting strategy further ensured key accounts were reached, significantly boosting content visibility.
Over two years, this approach delivered 4 million impressions, putting Moody’s solutions front and centre with their target audience and creating measurable brand awareness.
After two years, posts showcasing Moody’s compliance and third-party risk management content generated over 4 million impressions.
LinkedIn’s Organic Post Analytics revealed that the majority of viewers were from the key target accounts Pitch121 strategically connected to through the individuals’ profiles.
The campaign also led to:
All these outcomes translated into valuable sales opportunities for Moody’s.
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Multi-Profile Strategic Approach
We provide you with accordinated approach that harnesses hte collective influence of your senior executives, not just one.
Partnering closely with your team, we leverage peer-to-peer marketing ot establish your brand as hte “obvious choice”
through a strategic LinkedIn campaign.
