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Find out how Pitch121’s tailored approach to create meaningful conversations that convert resulted in 32 meetings and a closed deal with Atelier.

How Pitch121’s tailored approach to create meaningful conversations that convert resulted in 32 meetings and a closed deal with Atelier

Conversations That Convert

Pitch121 found, reached out to and engaged qualified engineers and architects through value-based French content which resulted to a closed deal and warm lead meetings. In 6 months we secured:

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Meetings

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Deal Closed with Atelier

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Response Rate

SCIA is a powerful structural engineering software that can analyse and optimise a 3D model of any structure, material or load condition and intuitive CAD-like UI. Pitch121’s challenge was to humanise Patrick (Sales Manager: France & Swiss) as much as possible in the French structural engineering industry by creating a French to English reply bank and ensuring every interest was responded to in French and educated about SCIA.

How Did We Find The Fans?

A combination of LinkedIn/Social Selling expertise, technology, and a rigorous eye for detail meant we only targeted qualified engineers and architects

People Not Personas

Once we made contact, we engaged on a bespoke, 1-to-1 basis, and regularly posted fun/interesting things SCIA were doing

Collaboration

Our collaboration led to new business within 3 months and entry into the NHS space

Brand Awareness

Pitch121’s tailored approach to creating conversations that convert generated 32 meetings through value based French content in 6 months

Problem

As the French market presented challenges to adapt in, SCIA needed to re-establish Patrick’s LinkedIn presence as much as possible in the French structural engineering industry. They had little Social Selling experience and wanted conversations with qualified engineers through Pitch121’s service to win more business. Previously, Patrick did not use LinkedIn to keep his network updated about SCIA, the team at Pitch121 had a lot of fun posting fun things SCIA were doing and making Patrick’s profile more interesting and relatable.

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Ideal Fans Identified

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Joined Patrick’s Network

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Constructive Conversations

Solution

Pitch121 studied SCIA’s French-speaking network by branching into new markets (French bureau control) and making Patrick’s profile look more active and engaging. We wanted to humanise his approach in the French structural engineering industry by creating a French to English reply bank and ensuring that every interest was responded to in French and educated about SCIA, resulting in Patrick’s network actively joining in with regular posts. SCIA completely changed their branding, lead nurturing and sales engagement with their ideal customers.

Find out if your potential customers are active on LinkedIn

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New Connections

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Interest/Meeting Rate

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Meetings in June

The team at Pitch121 is very professional and always there to help. They're open for new ideas and happy to adapt when their processes aren't fully in line with how far things go at our end.

- Patrick Geoffre - Sales Manager: France & Swiss

Impact

This careful preparation paid off big time. Over the five month period this case study covers, we expanded Patrick’s LinkedIn network by 393 – all of whom were ideal target Fans for SCIA. Our unique approach – creating French speaking reply bank and then using skilled social media copywriters to engage on LinkedIn “as” Patrick – meant that 183 of those new connections had a conversation with him. 32 of those in turn converted into meetings with ideal prospects which resulted in a closed deal as a perfect example and case of our collaboration.

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Meetings with Ideal Prospects

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Response rate

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Deal closed

Creating Conversations that Convert

Get in touch with a member of the Pitch121 team.