Get connected more effectively on LinkedIn in 2025 using proven, research-backed strategies from Pitch121’s latest A/B testing and campaign data.
Get connected more effectively on LinkedIn in 2025 using proven, research-backed strategies from Pitch121’s latest A/B testing and campaign data.
The Pitch121 Research Report 2025
LinkedIn has made it harder to get connected on LinkedIn—especially if you’re not paying. This section explains what’s changed and why we decided to dig into what really works in 2025.
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We tested hundreds of connection requests. The result? Short, relevant messages work. Salesy or generic ones don’t. This section shows which messages get ignored—and which spark replies.
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If your headline sounds too salesy, people are less likely to connect. This section explains how your profile—especially your headline—affects your success on LinkedIn.
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Here’s where we show how the tests were run, who we surveyed, and where the stats come from—so you can trust what you’re reading.
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