Discover what drives connection success on LinkedIn, from real insights, real CMOs, and real engagement outcomes.
In a world flooded with connection requests and outreach noise, this handbook delivers fresh, first-party data on what actually works. Compiled from polls, surveys, and conversations with marketing leaders, we reveal the trends that drive higher Connection Acceptance Rates (CAR), boost engagement, and turn cold outreach into warm conversations.
The biggest myths in LinkedIn outreach—debunked by data
The rise (and fall) of templated messages
How top CMOs filter connection requests
Benchmarks for connection rates, engagement, and follow-ups
Real anecdotes from your marketing peers
We’re currently gathering real data on LinkedIn outreach—what works, what doesn’t, and why.
Our team is deep in analysis, and we’ll be sharing the insights in a report very soon.
