15 Best practice tips for gaining new clients

… using LinkedIn’s Premium Account, Sales Navigator

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As you can search for people by their job title, industry, number of full-time employees, geography, it is very tempting to just search in the ‘Leads Search’.  However, your results will not be as accurate.

The industry does not reliably transfer from your current role, as people edit that themselves on their personal profiles.  I, for example, say that I work in “Marketing & Advertising”.  I do, but equally, a Marketing Director at a Pharmaceutical company may say the same thing.

However, if you were looking to connect with a Pharma Marketing Director, you’d be looking for people in the industry ‘Pharmaceutical’.

So, wherever you have a demographic search of accounts, always go ‘Account First’.  

Save to a custom list, then search for the people that work within those accounts.

However, just to throw a spanner in the works, we have discovered something that is affecting the accuracy of Sales Navigator results.

I’m going to demonstrate a search in the Lead Search for people that work in a custom list.  I have added just 3 companies into my custom list so it is easy to see anomalies.