Leverage the combined power of senior executives using coordinated LinkedIn strategy
– nurturing leads amplifying your brand message, to support your sales activities.
CASE STUDIES
Read the strategy behind Moody’s Executive Advocacy programme that generated targeted brand awareness for their KYC solutions. A deeper look at the campaigns that achieved 10x the reach of their company pages.
Discover how Hyland boosted brand awareness by leveraging LinkedIn thought leadership, resulting in increased visibility.
LinkedIn Done-For-Them. Elevate their personal and company brand while minimizing their effort
A coordinated profile based marketing strategy gets your content in front of more of your target audiences
Engage 'as you’, with your buying groups on LinkedIn, to create goodwill. Keeps you and your brand front of mind.
Reduce advertising spend by leveraging the algorithm to get organic personal posts in front of your target audience.
Clients have varied objectives and outcomes they want to achieve on LinkedIn. Pitch121 harnesses the collective influence of senior executives through a blend of content publishing, connecting, and relationship nurturing. By leveraging seniority and peer appeal, we help you reach your marketing and sales goals.
GET TO KNOW MORE ABOUT OUR SERVICE
Share your marketing content, events, and target audiences with us.
We'll conduct a personalised briefing with each profile in the programme, aligning personal and company branding.
Together, we agree on the connecting strategy and posting plan. Once profiles are optimised, we go live!
Senior leadership time is valuable, so we ensure minimal involvement. Leaders can provide high-level guidance and key approvals, while our team takes care of the day-to-day execution and management of content.
The setup timeframe depends on the size and scope of the campaign, ranging from 3 days to 4 weeks. We typically need around 2 hours from your marketing team and 1.5 hours from the profiles being managed during onboarding. More comprehensive campaigns may require additional input to ensure accuracy in targeting and content.
Our content team is responsible for writing, designing, and publishing posts. We focus on repurposing existing assets, editing them for LinkedIn suitability, rather than creating new brand assets. This ensures consistency with your established messaging and visual identity.
For larger-scale campaigns, we work in close collaboration with your marketing team on an ongoing basis. While we handle the bulk of content creation, your team will need to update us regularly, providing information on events, content, and any relevant changes at your end. A 45-minute monthly call and weekly check-ins are essential to keep campaigns aligned with your latest activities and goals.
We are highly flexible. Our process allows for advance planning but also gives us the ability to react swiftly to changes such as last-minute leadership updates, PR releases, or shifts in market trends. Urgent updates can be implemented within hours if necessary.
We offer a transparent and structured content process, including planning, drafting, and a feedback loop. Leadership or marketing teams review and approve drafts before publication to ensure everything is aligned with brand messaging and compliance requirements.
We spend time upfront getting to know your brand’s voice, mission, and strategic priorities. By repurposing existing assets and tailoring them for LinkedIn, we ensure brand consistency while creating posts that resonate with your audience. For large-scale campaigns, we collaborate closely with your marketing team to stay updated on ongoing initiatives and align content accordingly.
We align KPIs with your business goals, whether that’s lead generation, thought leadership, or brand awareness. This may include post views, engagement from key target accounts, network growth, and overall audience interaction.
As specialists in LinkedIn, we are constantly monitoring industry trends and platform changes. We also analyse performance data to ensure your content remains relevant, timely, and impactful. For large campaigns, we rely on regular updates from your team to make sure our content reflects your latest business activities.
