Personal Branding for Sales – Part One: Optimising your LinkedIn Profile

You think your LinkedIn profile reads like a CV?

Do you want to transform it into a personal branding tool to make a strong first impression and increase search visibility?

In this article, you’ll find out how to build a personal brand on LinkedIn to attract your ideal clients.

First of all, you ought to be very targeted with who you approach on LinkedIn, which means it can take a lot of time identifying those that fit your ideal client profile.  Once you have your short list, you have one chance to make that first impression.  

Before you start, you’ll want to re-visit your profile and make sure it is optimised to help you get the most out of your profile.

In this video, I cover the 5 areas to look at, summarised by the text below.


  • Photos.  

Photo in the foreground to be a professional photo of you, smiling and looking approachable.  

Photo in the background to represent the work you do, or something more personal. Pictures of you presenting, or working with clients work well here – so your ideal clients can imagine working with you.

  • Headline and Summary.

Headline has about 10 words that people will see in their list of incoming connections.  Be sure to say how you help your ideal client.

Summary to cover 3 stories.  Your personal story, company story, and product story.  The more you can talk about how you got to where you are, finding a solution for your clients’ potential challenges, and how you solve their greatest dilemmas.  Mention achievements along the way.

Tip: the first 3 lines are the most important as you have to click to see the rest.  Be sure to summarise at the top before going into the 3 stories

  • Experience.

Achievements in each job role, latest 2 or 3 at least.  Good to cover both what the company does as well as your remit and achievements.

  • Publications and Awards.

Any qualifications that show you have professional training and experience in the role that is relevant to your ideal clients.  Any awards for projects that you worked on.

  • Recommendations.

If people are thinking of working with you, they might like to see that other clients say good things about their experience.  Aim to ask for a new recommendation every quarter so your contacts are talking about your most recent experience.

Once you have these basics covered, you would then want to optimise for keywords and conversion.


If you would like the Pitch121 team to have a look at your profile and provide a bespoke report on how to further optimise your LinkedIn profile and your company page, leave us your information HERE

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