LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow members to establish and document networks of people they know and trust professionally.
LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site, which was launched in May 2003, currently has over 300 million members from 200 countries, representing 170 industries.
Let’s take a closer look to the best 25 LinkedIn Stats of 2022:
LinkedIn has 810 million members
(To put that number in context, Instagram currently has over 1.2 billion users, and Facebook has almost 3 billion. So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to.)
Almost 60% of LinkedIn’s users are between 25 and 34 years old
Source: Hootsuite Digital Trends Report 2022
#India is the most followed hashtag on LinkedIn, with 67.6 million followers
(The other most popular hashtags include #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million). The dominance of the #India hashtag suggests to marketers that the nation is not to be overlooked as part of your global campaign strategy.)
Source: Hootsuite Digital Trends Report 2022
49 million people use LinkedIn to search for jobs each week
(If your company is hiring, your LinkedIn Page can be a key source of potential new employees. When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say that virtual recruiting will continue long after the pandemic.)
6 people are hired through LinkedIn every minute
(If that last LinkedIn stat didn’t convince you it’s worth having a solid presence on this network, this one should. Any company planning to hire new employees in 2022 needs a polished LinkedIn Page to help attract top-tier talent and leverage the channel to recruit candidates.)
Employees are 14x more likely to share content from their employers than other types of content on LinkedIn
(This reinforces the LinkedIn stat above. Your employees are an important part of your LinkedIn marketing strategy.)
LinkedIn posts with images get 2x higher engagement
(Larger images do even better, with 38% higher click-through rates than other images. LinkedIn recommends 1200 x 627 pixels.)
An ad on LinkedIn can reach 14.6% of the world’s population
(That is, 14.6% of people over the age of eighteen. While this isn’t the highest reach among social networks, LinkedIn has the advantage of a self-selected user base that cares about their work.)
LinkedIn’s ad reach grew by 22 million people in Q4 2022
(That’s a 2.8% increase from Q3.)
Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn
(Marketers can benefit from LinkedIn’s ability to connect with members early in the marketing funnel through users engaging with brand posts and sharing them on their feed).
- 750+ million LinkedIn members worldwide
- 65+ million business decision makers are on LinkedIn
- 57+ million companies have a page on LinkedIn
- 200 countries and territories
Marketers see up to 2x higher conversion rates on LinkedIn
(LinkedIn’s range of tools for audience targeting means website visits originating from the platform are more likely to increase conversions on B2B sites.)
4 out of 5 people on LinkedIn “drive business decisions”
(The platform’s chief selling point for marketers is its ability to target an audience by their job, not just their demographics. This allows B2B marketers in particular to reach the people who make the buying decisions.)
There are 58 million companies on LinkedIn
(It’s no wonder, as this powerful network allows brands to reach both consumers and B2B prospects, as well as new hires.)
40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
(LinkedIn users can use professional demographic data to target the right people based on their job title, company, industry, and seniority.)
93% of B2B content marketers use LinkedIn for organic social marketing
(These stats make LinkedIn the top network for B2B content marketers, followed by Facebook and Twitter (80% and 71%, respectively). This isn’t surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.)
77% of content marketers say LinkedIn produces the best organic results
(As well as boasting the most used platform for organic marketers, LinkedIn ranks as the best network for producing organic results.Some way behind LinkedIn, Facebook comes in at second with 37%, followed by Instagram with 27% and YouTube with 21%.)
75% of B2B content marketers use LinkedIn ads
(it’s not a shock that the top organic social network for B2B marketers is also the top paid social network. Facebook comes in next at 69%, followed by Twitter at 30%.)
79% of content marketers say LinkedIn ads produce the best results
(Not content with being the strongest social networking platform for organic results, LinkedIn Ads ranks as the best for paid results. Behind LinkedIn came Facebook (54%), YouTube (36%), and Instagram (33%).)
Brands get 7x more reactions and 24x more comments on LinkedIn Live streams than regular video
(We already saw that LinkedIn video posts get more engagement than regular posts. But Live video takes things up a further notch, with impressively high engagement levels, especially for comments.That high comment rate shows people are engaged during the live video stream and waiting to interact with the participants.)
Companies that post weekly on LinkedIn see a 2x higher engagement rate
(Don’t think you can just let your LinkedIn Company Page sit there idle. You need to regularly share updates to maintain a high engagement rate on LinkedIn. The good news is you only need to post once a week to achieve that higher engagement level.Our research shows that the best day to post on LinkedIn is Wednesday for B2B brands or Monday and Wednesday for B2C brands.)
Companies with a complete, active LinkedIn Page see 5x more page views
(They also get 7x more impressions per follower and 11x more clicks per follower. Like the LinkedIn company page statistic above, this shows the value of keeping your LinkedIn page up-to-date and active. If you need help ensuring your brand is making the most out of its LinkedIn presence, take a look at our guide to optimising your LinkedIn company page.)
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