Let’s be honest, some days using your go-to sales tools feels like trying to fit a square peg in a round hole. You have a crystal-clear picture of your ideal customer – here’s an example, innovative, UK-based, flush with new funding – but the platform’s rigid filters just shrug and hand you a list of three companies.
Two of which, inevitably, are already your clients.
Sound familiar?
It’s a universal frustration for sales and marketing teams. But instead of wrestling with dropdown menus, try an approach with less clicking and more conversing… via AI.
Here are four practical hacks you can use to identify high-growth accounts that are currently hidden in plain sight, invisible to standard filters.
This isn’t just a theoretical problem; it’s a real-world puzzle that Bojana Anevska, Project Manager at Pitch 121, recently encountered- but didn’t faze her!
A client tasked her to build a particular list of high-growth UK Tech and FinTech companies that had recently received a round of funding.
In this scenario, Sales Navigator’s limitations quickly became a dead end. Its “recently funded” data was so out of date that it returned only two companies, and its “UK headquarters” filter excluded global companies with primary British operations.
But Bojana is not one to give up. Instead she worked with Gemini and its’s Deep Research tool to prepare a detailed report.
After making some tweaks, she has shared her refined prompt – thanks, Bojana!
Here it is;
That is an awesome hack, but the Pitch121 team all aim to deliver! Here are three more ways you can incorporate AI into your Lead Gen.
Stop guessing and start analysing. Before you even think about outreach, ask your AI assistant to perform a “team-level review” of your target account on LinkedIn.
By synthesising the public profiles of their entire sales or marketing department, you can spot powerful patterns in the team’s collective experience, the software they know, the content they share, and the strategic direction they’re heading.
It’s the ultimate cheat sheet for crafting an angle that actually resonates.
Sometimes you need a different lens.
For a powerful and intuitive discovery platform, use Crunchbase’s AI-powered search. It allows you to use natural language queries, such as “Show me B2B SaaS companies in Manchester that raised a Series A in 2025.” It’s a fantastic alternative for finding companies that fit a specific narrative, not just a set of predefined filters.
Your sender reputation is the foundation of any successful outreach campaign. However, sending to a bad list filled with incorrect data can quickly damage your domain’s reputation, landing you in the spam folder.
Protect your campaigns by employing AI-driven tools to automate the cleanup process. They can work behind the scenes to verify emails, flag outdated information, and enrich contact records.
This is the most effective way to protect your deliverability, ensure your message reaches its intended audience, and maintain a good standing for your domain.
If you would like your ABM strategy to be supported by our fantastic team at Pitch121, get in touch to find out more.
The bottom line is that AI is no longer the mysterious monolith in the corner; it’s a clever, practical co-pilot for any ambitious sales team. Use it well, and you won’t just keep up, you’ll lead the pack.
If you would like to be supported by our fantastic team at Pitch121- get in touch to find out more.
See what actually works to spark real conversations on LinkedIn—backed by data, not guesswork.
👉 No download. Just insights.
