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LinkedIn Budget Guide

How Much Should You Spend on LinkedIn? | 2025 Budget Guide

LinkedIn is one of the most powerful tools for B2B marketers. It connects you directly with decision-makers, builds your brand’s authority, and generates leads.

But when planning your LinkedIn budget, ads are just one piece of the puzzle. To make the most of this platform, you need to consider LinkedIn as a whole. This includes training, content creation, tools, and our most valuable asset – time.

So, how much should you really be investing in LinkedIn? Let’s break it down.

Why LinkedIn is Essential for B2B Success

LinkedIn is where professionals go to network, share ideas, and build their businesses and careers. For B2B brands, this makes it a goldmine for reaching decision-makers and generating those all-important leads

With the right investment, LinkedIn can:

  • Build authority: Get your content in front of the right people and establish your brand as the obvious choice in what you do.
  • Expand reach: Use employee advocacy to amplify your message and reach many more people.
  • Drive leads: Turn connections into conversations that convert.

But success on LinkedIn doesn’t just happen. It takes strategy, time, and resources.

What Should Your LinkedIn Budget Cover?

To make the most of LinkedIn, your budget should go beyond advertising. Here’s what to consider:

1. Training and Development

Investing in LinkedIn training for your team is a must. They need to know how to optimise their profiles, engage with the right audience, and create content that resonates with your target audience.

For example, a LinkedIn Executive Advocacy Programme can empower your leaders to become the face of your brand, generating 10–15x more engagement than company posts.

2. Content Creation and Management

Consistent, high-quality content is the backbone of LinkedIn success. Your budget should cover:

  • Freelancers or salaries for managing company pages and personal profiles.
  • Professional writers to craft posts, articles, and updates.
  • Designers or tools for creating visuals, videos, and infographics.

A well-run company page or employee advocacy programme can build trust and establish authority, reaching far more people than ads alone.

3. Employee Advocacy Tools

Employee profiles often outperform corporate accounts. Equip your team with tools to:

  • Share and schedule posts easily.
  • Track engagement and identify what works.
  • Create personalised content tailored to their audience.

There are tools out there that can help streamline this process, or you can use an agency, like Pitch121, to manage leaders’ profiles to maximise impact.

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4. Analytics and Reporting Tools

You can’t improve what you don’t measure. Use analytics tools to track performance and ROI across company pages, personal profiles, and campaigns.

LinkedIn’s built-in analytics are a good start, but advanced tools can provide deeper insights into what’s driving results.

How Much Should You Spend on LinkedIn?

A good rule of thumb is to allocate 20–30% of your social media budget to LinkedIn. For example:

  • Small businesses: Start with £500–£1,000 per month to cover basic content and profile management.
  • Medium-sized companies: Invest £2,000–£5,000 monthly for a robust strategy, including employee advocacy.
  • Enterprise-level brands: Budget upwards of £10,000 per month for large-scale LinkedIn programmes.

Maximising ROI on LinkedIn

LinkedIn isn’t just another social media platform. It’s a professional network. To get the best return on investment:

  1. Prioritise personal profiles: Encourage leaders and employees to post regularly and authentically.
  2. Be consistent: Regular posts, engagement, and updates build trust over time.
  3. Leverage analytics: Track performance and refine your approach based on data.

Ready to Elevate Your LinkedIn Strategy?

At Pitch121, we specialise in helping brands make the most of LinkedIn. From training your team to managing profiles and content, we create strategies that drive real results.
Get in touch today to learn how we can help you unlock LinkedIn’s full potential.
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