Find out how Pitch121’s tailored approach helped to unlock the NHS space and generate 47 meetings with key targets within 3 months for Clarity4D.
Pitch121 found, reached out to, and engaged hundreds of decision-makers in Clarity4D’s target market using MD, Judy’s profile as a means of drawing them into conversation. In 3 months we secured:
Meetings
New Connections
Response Rate
Clarity4D are experts in professional profiling, communication, and organisation which improves and supports a clients talent management strategy. Pitch121’s challenge was to find the right people to talk to at these businesses, establish Judy’s (MD) LinkedIn presence and provide a well-structured marketing approach, along with improving their Social Selling expertise.
A combination of LinkedIn expertise, technology, and a rigorous eye for detail meant we only targeted the NHS industry
Once we made contact, we engaged on a bespoke, 1-to-1 basis, treating Fans as human beings
Our collaboration led to new business within 3 months and entry into the NHS space
Pitch121’s tailored approach to creating conversations that convert generated 47 meetings with key targets within 3 months
Pitch121 had a mammoth task with Clarity4D’s branding, positioning, and targeting before using our service. They wanted Judy (MD) to be the face of the company by positioning her as a thought leader on LinkedIn and through the management of her profile increase brand awareness and attract new business opportunities by engaging with their ideal organisations in a very personal way.
Ideal Fans Identified
Joined Judy’s Network
Constructive Conversations
Of conversations resulted in meetings
One of the key factors in Clarity4D’s success over the three-month period has been indeed structuring their marketing strategy by providing bolstered numbers for their small team. We also managed to find Clarity4D’s ideal target market in the UK market by carefully selecting NHS FANs which are known as low-hanging fruit for their talent marketing strategy.
Meetings
New Connections
Response Rate
Pitch121 has surpassed expectations in terms of the quality and number of leads we are receiving, and we have already created income after only 1 month. A great job by a great team!
- Judy Oliver, Co-Founder and Managing Director, Clarity4D
This mammoth task paid off big time. Over the three-month period this case study covers, we expanded Judy’s LinkedIn network by 393 – all of whom were ideal target Fans for Clarity4D.
Our unique approach – creating familiarity before contact and then using skilled social media copywriters to engage on LinkedIn “as” Judy – meant that 145 of those new connections had a conversation with her. 47 of those in turn converted into meetings and created two big opportunities in the NHS market from which one resulted in a deal closed.
Meetings with Ideal Prospects
Conversations/Meeting Rate
Deal Closed
