How a Tailored LinkedIn Strategy Helped Sledge Secure 35 Meetings

+35

Meetings

+320

New Connections

30%

Meetings Generated

INDUSTRY

Events Services

REGION

EMEA

COMPANY SIZE

Medium-sized agency

PITCH121 HELPED WITH

Profile Optimisation

Content Strategy

Targeted Outreach

About Sledge

Pitch121 collaborated with Sledge, a global content and events agency to enhance Managing Director Sarah’s LinkedIn presence and generate new business opportunities. Over a three-month period, Pitch121 packed Sarah’s diary with 35 meetings and 321 new qualified connections, helping Sledge reconnect with the finance and telecoms sectors.

THE PROBLEM

In late 2021, as the world began to recover from the pandemic, Sledge sought to re-establish its position in the live events space. However, they faced the challenge of distinguishing themselves as a strategic creative agency, not just a production company. Their goal was to build Sarah’s profile as a thought leader and engage decision-makers from finance and telecom sectors, driving interest and meetings to discuss Sledge’s creative solutions.

THE SOLUTION

Pitch121 implemented a tailored LinkedIn strategy designed to position Sarah as a proactive networker and thought leader. The approach involved:

Revamping Sarah’s LinkedIn profile to appeal to target prospects and highlight her expertise.
Writing and publishing posts on Sarah’s behalf, generating high visibility and engagement with thousands of views in her target market.
Engaging decision-makers after exposing them to Sarah’s profile and content over a period of weeks, ensuring warm leads.

Key Actions:

Built familiarity by engaging with content from ideal prospects.
Personalized outreach, treating each connection on a bespoke, one-to-one basis.
Nurtured relationships by sharing valuable content, adding credibility to Sarah’s network.

Pitch121’s bespoke approach positioned Sledge as a leader in creative strategy for events, re-establishing its presence in the finance and telecom sectors with significant business opportunities.

Pitch121’s targeted strategy delivered significant outcomes in just three months:

321 new, qualified connections added to Sarah’s LinkedIn network.
96 conversations with decision-makers, leading to valuable engagements.
35 meetings secured with key targets.
36% of conversations converted into meetings, demonstrating the success of the outreach.
30% of new connections responded to the outreach, engaging in meaningful discussions.

"Great service and great team to work with, really simplify the process and take all the challenges out of building a network"

Sarah Yeats

Managing Director, Sledge

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Multi-Profile Strategic Approach

We provide you with accordinated approach that harnesses hte collective influence of your senior executives, not just one.
Partnering closely with your team, we leverage peer-to-peer marketing ot establish your brand as hte “obvious choice”
through a strategic LinkedIn campaign.