The Importance of Social Influence Over Social Selling
Why Social Influence is Outpacing Social Selling for B2B Success How building trust and credibility through social influence is driving B2B success The Shift from Social Selling to Social Influence In today’s digital era, traditional sales methods are evolving. A significant shift is happening from social selling to a broader strategy of building social influence. […]
The Ultimate LinkedIn Strategy: Unifying Your Team’s Voice
The vast ocean of LinkedIn can sometimes make the most resonant of brand messages seem like mere ripples. 🌊 This article outlines a LinkedIn strategy that will ensure that your brand’s voice doesn’t just echo, seen by colleagues and the same crowd of connections; but resonates loudly in the direction of your target audience. The […]
Optimise Your LinkedIn Profile: Discover These Often-Overlooked Features
The Challenge of Brand Awareness in B2B Marketing You may think your LinkedIn profile is finished when you finally write that perfect About section, publish that witty Headline (with lots of eye-catching emojis!), and find the nicest picture of yourself for your profile photo. But did you know that there are a few lesser-known aspects […]
How a Targeted LinkedIn Strategy Can Increase Brand Awareness
The Challenge of Brand Awareness in B2B Marketing As a B2B company, enhancing brand awareness in a cost-effective manner is critical, especially when your target market is largely unfamiliar with your brand. A lack of brand recognition can significantly impact your company’s ability to generate leads and impede the success of your salesforce. This article […]
When Will I See Results on my LinkedIn Profile?
We all dream of that viral posting moment – the glory when our name is finally out there on LinkedIn… Followed by the eruption of LinkedIn notifications with prospects interested in your work! But like all great things, your LinkedIn marketing strategy will take a bit of groundwork. Pitch121 wants to offer full transparency to […]
Marketing? In this Economy?
Let’s face it: when times get tough, the marketing budget is the first to be helplessly slashed. It’s understandable – marketing ROI is certainly not immediate – but is it the wisest option? Luckily, there’s still a way to make the most out of your existing marketing assets that doesn’t require big spending. Better yet, […]
How to Respond to 5 Recent LinkedIn Algorithm Changes
It’s pretty common knowledge that each of the major social media platforms – Instagram, Twitter, Facebook, and TikTok – have algorithms that dictate which content gets boosted for a bigger outreach and viewed across the platform. LinkedIn is no exception. Behind the scenes, complicated maths equations are deciding which content and which creators get the […]
How LinkedIn Live enhances social relationships
The LinkedIn Live feature has been active for over a year now and already we’ve seen so many engaging and informative streams. But how will this boost your business relationships – virtual and actual? When it comes to nurturing your network, a live video can go miles. A lot of us underestimate how our natural […]
What happens next? How to effectively nurture your clients
We can chase after prospects but once spoken to them, if they are not ready to buy just yet, they can often drop off the radar and feel unloved. Back in the day we used to call it ‘plate spinning’ – book your follow ups in as CRM tasks between the time of your call […]
