25 LinkedIn Stats you need to know in 2022
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow members to establish and document networks of people they know and trust professionally. LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site, […]
Top 5 reasons why great conversations convert
Welcome to our Blog post. Here you will find a little of what we are about and what we do as a company. Our main aim is to build a good solid connection with our customer and build a good work ethic, and this in itself will lead to a successful partnership. I’m sure we […]
What do you do when you haven’t the time to nurture the relationships you are building?
When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities. You know you should have been there before but there are clients needing […]
The LinkedIn Algorithm Explained: What Kind of Content Works Best?
The Linkedin algorithm is a complicated beast and can be pretty confusing, but it’s worth understanding how it works in order to get the most out of your time on the platform. In this article, we’ll look at what kind of content works best and how to make use of that information. What is the […]
How to find your target audience on Linkedin: 3 common mistakes
LinkedIn is a great resource for sales and marketing professionals. Finding your target audience on LinkedIn is where most people start. In this blog post, we’ll review the three most common mistakes I see people making when trying to generate leads on LinkedIn. In today’s competitive sales and marketing world, standing out, being memorable, adding […]
Ditch the sales pitch – How to prospect for sales leads with conversations
How do you prospect for sales leads? When prospecting for sales leads, is your approach more ‘broadcast’, or ‘conversation’? Your sales approach is broadcast if you send out your value proposition via any channel to your target audience. Examples of broadcast prospecting are; Publishing LinkedIn posts about your company, and no-one comments. Sending sales pitches […]
7 Ways to Start a Conversation on LinkedIn which will convert
LinkedIn is a great way to generate new connections with businesses that might be interested in your product or service. However, we also understand that LinkedIn is full of sales messages. We believe in people not personas. Our approach is to build the connection first and when done right, relationships, leads and conversion will follow. […]
Account-Based Marketing (ABM) vs Marketing Automation: & how to use both with social media
Two of the most popular marketing tactics right now are account-based marketing and marketing automation. Both approaches have their own advantages and disadvantages but can be used in conjunction with each other to increase B2B lead generation rates. This article outlines what they are and what are the main differences so that you can apply […]
7 Ways to Boost Your LinkedIn Lead Generation in 2022
LinkedIn lead generation. That’s the goal right? You want to find new clients. You open LinkedIn. And then… Blank We’ve all reached that prospecting block, where clicking through LinkedIn starts to feel fruitless and sometimes even counter-productive. Lead generation on LinkedIn isn’t a cut-and-dry process. It requires a commitment to be consistent and you will […]
