Strategic LinkedIn Engagement Drives MHA’s Growth and Expands Industry Reach

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INDUSTRY

Accounting

REGION

United Kingdom

COMPANY SIZE

Medium-sized agency

PITCH121 HELPED WITH

Expanding Reach

Building Connections

Campaign Management

About MHA

MHA, a UK member of Baker Tilly International, is a leading accounting and business advisory firm specialising in financial services, technology, and life sciences. As part of the global Baker Tilly network, MHA utilises international expertise while providing personalised services to its clients. Committed to building strong client relationships and driving business development, MHA aims to establish itself as a key player across these sectors.

THE PROBLEM

In a competitive market, MHA faced challenges in connecting with prospective clients, enhancing thought leadership, and increasing brand awareness. Traditional methods were no longer sufficient for maintaining client relationships or effectively identifying new opportunities. The firm needed a strategic approach to utilise digital platforms—particularly LinkedIn—to expand its network and reach its target audience.

THE SOLUTION

MHA partnered with Pitch121 to develop a tailored LinkedIn strategy that aligned with each partner’s individual style and the firm’s brand identity. Pitch121 managed digital profiles, crafted engaging content, and facilitated ongoing meetings directly resulting from the campaigns. Their proactive approach in handling internal workflows ensured that campaigns ran smoothly and on schedule, even when coordinating with busy staff members.

A standout success was the financial services and building societies campaign. Through Pitch121’s efforts, MHA made significant new contacts via involvement with the Building Societies Association. This initiative positioned MHA as a valuable partner in a rapidly developing sector.

Results

As a result of collaborating with Pitch121, MHA achieved:

Expanded Reach: Enhanced presence on LinkedIn led to increased brand awareness and visibility among target audiences.
New Connections: Established significant new contacts in the financial services and building societies sector.
Business Growth: Secured ongoing meetings and potential client engagements directly from the campaigns.
Efficient Campaign Management: Streamlined internal workflows and ensured timely execution of marketing initiatives.

By utilising Pitch121’s strategic insights and dedicated approach, MHA successfully connected with the right people and reinforced its position as a key player in the industry. The partnership not only expanded MHA’s reach but also drove business forward in a meaningful way.

"Thanks to Pitch121 we’ve expanded our reach and entered new markets like building societies, positioning MHA as a valuable partner. I’d highly recommend Pitch121 for their strategic insights and personal touch."

Paul Townsend

Head of Sector Development and Strategy at MHA

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Multi-Profile Strategic Approach

We provide you with accordinated approach that harnesses hte collective influence of your senior executives, not just one.
Partnering closely with your team, we leverage peer-to-peer marketing ot establish your brand as hte “obvious choice”
through a strategic LinkedIn campaign.