John Paul

Hi, I’m JP!

An entrepreneurial and highly experienced business lead/Sales director with a proven track record in FTSE/Nasdaq listed companies and private equity backed international SME’s.

Adept at launch and scale up of SaaS companies.

Strong leadership of sales, marketing, channel partnerships and managing complex software/technology based solutions, business intelligence, media and stakeholder communication.

Skilled at establishing profitable relationships with stakeholders across territories and cultures while leading from the front, coaching and motivating teams to exceed their KPI’s.

Worked for IBM, Getty Images, Centaur Media, Ascential, EPICOR to name a few

Loves delving into a business that has the appetite to grow and coming up a plan to do just that – grow.

Born in Zambia, got washed off a mountain in India, will travel til I die, played hockey for Ireland and do not understand the love for baked beans!


My only regret is not setting up a LinkedIn group called “I ‘heart’ LinkedIn”, when I first thought of it in 2008.

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Get to know

Today Pitch 121 is based in London and Skopje. Everything we do is based on the insight that people don’t want to be cold sold to.
0 %

of decision-makers say they NEVER respond to cold outreach

Pitch121 is a lead nurturing service built on the philosophy of attraction based marketing. We can take your online LinkedIn presence and amplify it – that means:

  • A larger, professional network Influential and periodic posting A soft social selling outreach campaign.
  • Designed to position you as a LinkedIn thought leader and help your best future clients find you easily.
0 %

of B2B buyers ALWAYS use social media to research vendors

We are also proud to donate 3% of all revenue to charity.

Our clients choose the charity they wish to receive the donation through the Work For Good platform, making it really easy to give to a cause you care deeply about.

We believe in conversations that convert – and we want our work with you to count for others too.

I would love to invite you to find out how we delivered our promise to our customers

I would love to invite you to find out how we delivered our promise to our customers

When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities.

Case Study. How Missouri Creative Built a Qualified Lead Generation Machine.

Gramafilm When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities.

How Pitch121’s tailored approach to create meaningful conversations that convert resulted in 32 meetings and a closed deal with Atelier

If you would like to find out how many of your potential customers are on LinkedIn

People feel most comfortable and confident connecting to peers, so you might want to choose the equivalent job roles to the stakeholders you are targeting. Tech roles connecting to your CTO, Marketing roles connecting to your Marketing Director and so on.

You may want to lay the groundwork for your senior sales people by connecting them to multiple decision makers over time.

Your main stakeholders will get to see several posts by different people in your company so their thinking is getting framed by your content and you become an obvious choice as a supplier or partner. The more profiles we manage the intense and quicker you will gain awareness, and /or the more companies you can target.

Most important when choosing the profiles, we recommend to choose the individuals that are most eager to work with us to co-create posts, and are happy to provide access to their LinkedIn profile for the benefit of themselves and the business.

LinkedIn profile management provides businesses with the opportunity to:

  • Drive brand awareness 
  • Get known in new industries or new geographies
  • Grow and retain existing customers
  • Support, establish and nurture existing partnerships
  • Attract the best candidates to work in your business
  • Warm up target companies to make sales conversations easier
  • Provide opportunities to spark up conversations and set up calls


The majority of your customers, potential hires and existing employees use social media in some form. We know that half the worlds population are now using some form of social media.

76% of buyers are ready to have a social media conversation with potential providers.

As a result platforms such as LinkedIn are fine tuning their algorithm towards building – deeper network connections, relevant conversations and connection.

Employee Advocacy enables you to work with your employee networks at the speed of social, whilst winning new business in a way that resonates with your target audience.

Employee advocacy ensures that your content, when shared through an employee network, compounds over time. This often happens through LinkedIn reactions, comments or shares.

Every time you connect to somebody new, they will visit your feed and take a look through your posts. When you attend an online event or even comment on the post of somebody in your network, you are visible. Social Media continues to work hard for you – even when you are getting a good night’s sleep.

There is always a place for Paid Ads within a Marketing Strategy. The success of your paid ads will depend on your image or video, the copy that you use, what you are promoting and who you are targeting. And when all of the hard work of putting your Paid Ad together has reached a natural end – the Paid Ad will stop performing for you, right there and then – the moment the end date has been reached or when you hit “stop”

If faced with a choice, choose the option that will compound and continue to work for you over and over again.

We prefer to see this as using “what you have” to grow your business and hit your revenue targets, using existing warm networks and with the support of your employees, creating peer to peer connection with key accounts


Acquiring new business, which we know costs 5x more, whilst spending valuable time nurturing a cold network, establishing your credibility via tonnes of references and case studies and creating content you “hope” will meet your prospects where they are.

Employee Advocacy is a much smarter, more efficient use of time, money and resource.

You don’t have to believe us – look for #pitch121 via LinkedIn to see our employee advocacy programme working hard for us.

For employees:

  • Grow your professional network
  • Engage in meaningful conversations with potential partners, customers and future team members
  • Develop peer to peer relationships
  • Strengthen your personal LinkedIn brand
  • Advocate the company that you work for
  • Create exciting personal and professional opportunities
  • To help connect the company you work for with the very people who need the service or product that you have to offer

LinkedIn profile management is where a 3rd party, such as Pitch121 logs into your personal profile and posts ‘as you’. In order to get that content in front of your target audience, your profile is connecting to stakeholders at those agreed companies. Those stakeholders are saved in order to re-visit their profiles, like their posts to deepen the relationship and to keep your posts in their feed.

There is an opportunity to spark up conversations with these connections and get yourself onto a supplier lists and into pitches for work. As well as new business, it is an effective way to grow existing client revenue, attract better candidates and obtain new and nurture partnerships.

We would suggest working with members of your team who are best placed to connect and reach those in your target companies. We would also suggest that your team members are keen advocates for the business and willing to spend time with us so their network can raise the profile of the business.

Our fabulous Social Media Copywriters work with each managed profile as well as your marketing team to leverage your content, re-purpose or create new content which can then be amplified across your employee profiles.

Feel free to click on the get in touch buttons on this page and connect with our founder Laura Hannan

With over 820 million users on LinkedIn, we are pretty sure some of your target audience is hiding amongst this huge number.

Our team can take a sample review of your target market to understand the % active (ie. % who have posted in the last 30 days). It is important to engage those that are most active as they are more likely to engage on the platform, even if that means they refer you to the decision maker.

Remember, LinkedIn is just one part of the sales and marketing journey, and you will stand out be engaging and making relationships with the active people at your target companies rather than spamming the budget holder alongside your competitors.