My first career as a dancer gave me an excellent grounding for my second career in sales.
Delighted to have found something I was actually good at, I worked in sales for agencies (Bluhalo/GyroHSR and WPNChameleon) and tech firms (many startups including the ill-fated, but ahead of its time PowaTag), before setting up Pitch121 with my business partner Fergus Parker.
I met Fergus working together in a sales team of a content marketing agency. We were early believers in using content to convince, getting in early, and persistently staying front of mind to create sales success. This is the essence of what our teams do today to help agency owners and tech entrepreneurs grow their businesses.
My only regret is not setting up a LinkedIn group called “I ‘heart’ LinkedIn”, when I first thought of it in 2008.
My previous career as a dancer saw me dancing on cruiseships and nightclubs. The highlight of my career – before setting up Pitch121 – was a gig with Artful Dodger in Dubai (just the once, I made the DJ’s record jump). At the time, Dubai only had 4 registered dancers, so I was rather infamous!
My only regret is not setting up a LinkedIn group called “I ‘heart’ LinkedIn”, when I first thought of it in 2008.
Get to know more about
of decision-makers say they NEVER respond to cold outreach
Pitch121 is a lead nurturing service built on the philosophy of attraction based marketing. We can take your online LinkedIn presence and amplify it – that means:
of B2B buyers ALWAYS use social media to research vendors
We are also proud to donate 1% of all revenue to charity.
Our clients choose the charity they wish to receive the donation through the 1% for the Planet platform, making it really easy to give to a cause you care deeply about.
We believe in conversations that convert – and we want our work with you to count for others too.
When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities.
Gramafilm When you are short of time to spend on LinkedIn, your profile sits there dormant. Then you have an hour to spare and it’s at the top of the list! What do you do? You jump in and do lots of activities.
How Pitch121’s tailored approach to create meaningful conversations that convert resulted in 32 meetings and a closed deal with Atelier
People feel most comfortable and confident connecting to peers, so you might want to choose the equivalent job roles to the stakeholders you are targeting. Tech roles connecting to your CTO, Marketing roles connecting to your Marketing Director and so on.
You may want to lay the groundwork for your senior sales people by connecting them to multiple decision makers over time.
Your main stakeholders will get to see several posts by different people in your company so their thinking is getting framed by your content and you become an obvious choice as a supplier or partner. The more profiles we manage the intense and quicker you will gain awareness, and /or the more companies you can target.
Most important when choosing the profiles, we recommend to choose the individuals that are most eager to work with us to co-create posts, and are happy to provide access to their LinkedIn profile for the benefit of themselves and the business.
LinkedIn profile management provides businesses with the opportunity to:
91% of senior execs say LinkedIn is a source of industry relevant content. The majority of your customers, potential hires and existing employees use social media in some form, and LinkedIn is a popular platform for B2B networking.
76% of buyers are ready to have a social media conversation with potential providers.
As a result platforms such as LinkedIn are fine tuning their algorithm towards building deeper network connections, relevant conversations and connections.
Personal profile management enables you to work with your employees to build their network and win new business in a way that resonates with your target audience.
LinkedIn profile management ensures that your content, when shared through an employee network, compounds over time. This often happens through LinkedIn reactions, comments or shares.
Every time you connect to somebody new, they will visit your feed and take a look through your posts. When you attend an online event or even comment on the post of somebody in your network, you are visible. Social Media continues to work hard for you – even when you are getting a good night’s sleep.
There is always a place for Paid Ads within a Marketing Strategy. The success of your paid ads will depend on your image or video, the copy that you use, what you are promoting and who you are targeting. And when all of the hard work of putting your Paid Ad together has reached a natural end – the Paid Ad will stop performing for you, right there and then – the moment the end date has been reached or when you hit “stop”
Paid Ads actually complement your organic LinkedIn activity, but if faced with a choice, choose the option that will compound and continue to work for you over and over again.
Your company page is just one page whereas if you also add your employees the network effect is much greater.
If your employees work together to target the same list of target accounts then the intensity of the activity is magnified.
Very few companies have a process in place to make Linkedin work hard for them in this way. You’ll stand out from competitors who struggle to get team members to spend the time on LinkedIn in the right way.
Because we know who our network works for and in which roles, we can be much more targeted, it is a much smarter, more efficient use ‘brand dollars’.
For employees:
LinkedIn profile management is where a 3rd party, such as Pitch121 logs into your personal profile and posts ‘as you’. In order to get that content in front of your target audience, your profile is connecting to stakeholders at those agreed companies. Those stakeholders are saved in order to re-visit their profiles, like their posts to deepen the relationship and to keep your posts in their feed.
There is an opportunity to spark up conversations with these connections and get yourself onto a supplier lists and into pitches for work. As well as new business, it is an effective way to grow existing client revenue, attract better candidates and obtain new and nurture partnerships.
We would suggest working with members of your team who are best placed to connect and reach those in your target companies. We would also suggest that your team members are keen advocates for the business and willing to spend time with us so their network can raise the profile of the business.
Our fabulous Social Media Copywriters work with each managed profile as well as your marketing team to leverage your content, re-purpose or create new content which can then be amplified across your employee profiles.
Feel free to click on the get in touch buttons on this page and connect with our founder Laura Hannan
With over 820 million users on LinkedIn, we are pretty sure some of your target audience is hiding amongst this huge number.
Our team can take a sample review of your target market to understand the % active (ie. % who have posted in the last 30 days). It is important to engage those that are most active as they are more likely to engage on the platform, even if that means they refer you to the decision maker.
Remember, LinkedIn is just one part of the sales and marketing journey, and you will stand out be engaging and making relationships with the active people at your target companies rather than spamming the budget holder alongside your competitors.
